Para este proyecto se desarrolló la identidad visual integral. La marca se relaciona con una actividad que hacen los fundadores, boulder. A partir de eso, se trabajó una metáfora donde hay una persona escalando sobre lúpulo en vez de roca. Tiene que ver con el recorrido de estos amigos para concretar este proyecto.
Se diseñaron 5 etiquetas para las 5 variedades de cerveza. Cada una con un concepto relacionado con sus características.
Origen: 🇦🇷
For this project the complete visual identity was developed. The brand is related to an activity that the founders do, bouldering. From that, a metaphor was worked where there is a person climbing on hops instead of rock. It has to do with the journey of these friends to realize this project.
5 labels were designed for the 5 varieties of beer. Each one with a concept related to its characteristics.
Origin: 🇦🇷
23:59
Golden Ale
Because of its lightness, invites you to get you the day off for lighter feel.
Fire in the Keg
American Amber Ale
By its red color is connected with fire, that inner fire that can ignite anything you set your mind. It is the inner spark.
Flower Power
IPA
Due to its characteristic flavors and aromas, it makes your senses explode through the air like a hops bomb.
Dark Necessities
Oatmeal Stout
It invites you to attend to your darkest needs. It has the right balance between the light and the dark side.
Pelopinch Fest
Low alcohol IPA
It is an IPA but Low Alcohol, it is designed to drink in summer. So light that you can take more than one and continue swimming in the pool.
