La finca donde nace este vino da la sensación de estar en un mundo diferente. Tiene magia, la naturaleza en su estado más puro con animales conviviendo con los visitantes casi como si entraras a un cuento o una fábula.
The estate where this wine is born gives the feeling of being in a different world. It has magic, nature in its purest state with animals coexisting with visitors almost as (or like) if you were entering a story or a fable.
The name “Nunca Jamás” was thought of from the Peter Pan tale to refer to the fantastic. In this connection he also sought a style and concept to make allusion to the fantasy and the place to talk about. In addition, the element of “Capítulo I” is added to reinforce this idea.
The clock was chosen as the central element due to the feeling of losing track of time when arriving at the farm. Animals, which connote nature, break the clock to stop time. You stop running with the demands of society and stop to enjoy nature.
This label speaks of people who come from afar looking for their dreams. To find the ideal place where you will find happiness and connect with the history of the owners who went to Europe and return to Mendoza to their family’s farm where that dreamed place.
A direct reference to the story of Peter Pan with the flying ship was used with the name: “The tale of the great voyage.”