The concept of the National Grape Harvest Festival 2018 was “Constellation of Wine.”
For the creation of this label, we opted for the main idea of UNION; of day and night, of sky and earth.
In a quest to showcase indigenous worldviews, we decided to highlight some key elements of the event, such as the vine, music, and staging.
Origin: 🇦🇷
El concepto de la Fiesta Nacional de La Vendimia 2018 fue ”Constelación del vino”.
Para la elaboración de esta etiqueta optamos por la idea principal de UNIÓN; del día y la noche, del cielo y la tierra.
En una búsqueda por exponer las cosmovisiones originarias, decidimos destacar algunos elementos claves del evento, tales como la vid, la música y la puesta en escena.
Origen: 🇦🇷
The three illustrations provide the identity with exceptional versatility, creating a dynamic and user-friendly system that can be utilized separately or in unison, while still maintaining an unmistakable connection that blends the distinctiveness of each element.
The festive essence of this traditional Mendoza event is vividly portrayed through its chromatic scheme: vibrant and contrasting colors that breathe life into the posters.
