argo bar de vinos branding icono arbol

Este proyecto es un culto al vino, desde su identidad visual hasta su arquitectura. Para crear la marca se tomó inspiración de los escudos antiguos, la copa de vino, el nuevo y viejo mundo y el terroir. Se buscó generar una identidad visual elegante, actual y adaptable a cada situación manteniendo la esencia de lo que representa Bar de Vinos.⁣⁣


Origen: 🇺🇾

This project is a cult of wine, from its visual identity to its architecture. To create the brand, inspiration was taken from the ancient shields, the wine glass, the new and old world and the terroir. We sought to generate an elegant, current and adaptable visual identity to each situation while maintaining the essence of what Bar de Vinos represents.⁣⁣


Origin: 🇺🇾


Bar de Vinos brand has a versatile construction that can be adapted to different formats and uses, depending on the situation. Isotype and logo can be used in different compositions, generating the versions of the brand core.⁣⁣
The color palette, construction grids and changes in typography are part of the visual identity of the Bar and we show them below.⁣⁣

Bar de vinos alternativas de marca
Bar de vinos alternativas de marca
Bar de Vinos código cromático
Bar de Vinos collage menú
Bar de Vinos collage
Bar de Vinos collage
Bar de Vinos collage
Bar de Vinos collage
Bar de Vinos collage
Bar de vinos menú
argo bar de vinos branding detalle
Book of Wines

A book was designed, written and edited that covers the wine regions from which wines were brought and describes the wineries and each of the wines served in this Bar. It is told by Gerardo y Manuel Michelini.

argo bar de vinos branding libro bar de vinos
argo bar de vinos branding manito

As said before, part of the essence of this brand is the difference, the variety and that is why for the corporate cards we use the different collages created throughout the project. At the same time they work as elements that give coherence to the visual identity.

Bar de Vinos tarjeta

A large part of the decoration are these paintings created with the same collages technique that runs through the entire visual identity. Characters were composed that steal the attention of the visitors of the bar.

Bar de Vinos collage
argo bar de vinos branding ojo
Social Media

Finally, key pieces were designed for the visual identity of the social network profiles, taking care of all the details to maintain the same visual language.

Bar de vinos redes sociales
Bar de Vinos cartel circular
Bar de Vinos ploteo frase
Bar de Vinos papel envoltorio
Bar de Vinos delantales
Bar de Vinos copa