In Greek mythology, Argo was the most faithful servant of Hera, the wife of Zeus. He was an unwavering guardian with a hundred eyes that missed no detail.

To immortalize him, his loyal friend Hera decided to place his hundred eyes on the tail of the peacock, her favorite bird.

We chose to represent our brand with this concept because, when tackling projects, like Argo, we work with a hundred eyes and act as guardians at every stage, ensuring an excellent result.

The design of the peacock is a faithful reflection of our image: original, elegant, responsible and relaxed.

En la mitología griega, Argo era el más fiel sirviente de Hera, la esposa de Zeus. Se trataba de un guardián inquebrantable con cien ojos que no dejaban escapar ningún detalle. 

Para inmortalizarlo, su fiel amiga Hera decidió colocar sus cien ojos en la cola del pavo real, su ave preferida. 

Elegimos representar nuestra marca con este concepto debido a que, a la hora de encarar proyectos, al igual que Argo trabajamos con cien ojos y somos guardianes en cada instancia, asegurando así un resultado de excelencia. 

El diseño del pavo real es un fiel reflejo de nuestra imagen: original, elegante, responsable y descontracturada.

Inspiration
Inspiracion mitologia
Mythology
Inspiracion pavo real
Peacock
inspiracion detalle
Detail
inspiracion expansion
Expansion
Graphic resources
Argo recurso marco
Framework

Strength. Protection

Argo recurso inclinacion
Inclination

Advance. Expansion

Argo recurso marco ilustracion grabada
Engraving illustration

Perfection. Detail

Argo recurso estetica enciclopedia
Aesthetic encyclopedia

Knowledge. Truthfulness

A polysemic sub-brand

Within the brand, there exists another graphic symbol that encompasses various meanings:

  • The Peacock crest
  • The human eye
  • The Royal Crown
  • The number of founders of the studio
marca polisemica
Illustrations

As a supplementary resource, we include illustrations to be used across various communication channels. These illustrations maintain the style of “old engraving,” providing a cohesive aesthetic throughout.

ilustracion mano
Argo aplicaciones marca-tarjetas
Argo aplicaciones marca-branding
Argo aplicaciones marca
Argo aplicaciones marca